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VIV.

Manchester Fashion Institute: Year Two 

A brand development proposal for Vivienne Westwood to produce a streetwear diffusion label, VIV. VIV is an authentic and sustainable diffusion label, made for the masses of any gender. Evolving from a true appreciation for the origins and development of the subculture that is street-style, as well as, honouring the firecracker of British political fashion that is Vivienne Westwood.

Figure 7: VIV. Aesthetic Proposal